After School has received attention for their latest Japanese CF for Rexena deodorant. In the fifteen-second spot, member Nana demonstrates using the product as the group performs a dance to their upcoming track, "Dilly Dally", ending it with their underarms exposed.
An advertising specialist at Japan's Model Press commented on the ad, saying, "Nana and the other members boldly exposing their underarms is the ad's appealing point." Korean netizens also commented, "It's beautiful and sexy but also a little embarrassing", "So in Japan UEE stands in the back", "It seems like After School is popular in Japan. Fighting!", and "The members' bodies are really fabulous".
The group also released a making-of video for the ad in Japanese. Both can be seen below:
Sources: Afterschooldaze, Sports Seoul, JIJIPRESS, ASFVariety5
Thursday, 12 April 2012
After School releases CF for Rexena deodorant in Japan
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After School
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