Kim Hyunjoong boosting tourism as the face of Seoul on billboards in China

Kim Hyunjoong's handsome face will soon be viewed by countless passers-by as he adorns billboards in Shanghai, China. The Seoul Metropolitan Government will be posting up the billboards in the shopping district of Xujiahui, Shanghai to boost Seoul's tourism rates.

The advertisements aim to spread knowledge of Seoul and have viewers see the city as a fashion hub, drawing in zealous style-seekers to the many clothing stores of Seoul.

In a preview of the ad, Hyunjoong carries a multitude of shopping bags and appears behind animated versions of happy shoppers. The ad features Seoul's skyline next to famous city landmarks, the Namsan Tower and Han River, as a backdrop to Kim Hyunjoong.

Government representatives commented, "Hyunjoong was chosen as the most popular star in China and Southeast Asia according to our field survey. Through this promotional activity we hope to see a boost in the number of Chinese tourists visiting Seoul."