SISTAR to endorse cosmetic brand Holika Holika

Currently preparing for their official comeback this week, SISTAR has been selected as the new models for cosmetics brand Holika Holika. On the 10th of April, the company confirmed that they have selected SISTAR as their new models and will join Jung Ilwoo as representatives. 

A representative also revealed that they have selected the group to be their new ambassadors due to their youthful and confident image which fits their market target for young women. The group also previously rose speculations on endorsing the brand as they subtly promoted Holika Holika's products on some of their Twitter updates. 

Holika Holika is revealed be looking forward to this new collaboration and will start preparing for its promotional campaigns soon.

Source: KukiNews